CTV taps SVP sales for Olympic Consortium

David Strickland's no stranger to strategy when it comes to Olympic games.

CTV has appointed David Strickland to the post of SVP of sales for its 2010/2012 Olympic Consortium. Strickland will be responsible for overseeing all aspects of the net’s revenue streams (conventional, specialty, radio, mobile and online), including sponsorships, sales packaging and pricing and business development. He will also build and lead the CTV-Rogers Olympic national sales team and create a targeted sales strategy for traditional and new media.

As CTV director of marketing, Strickland developed the strategy and launch presentation for the network’s coverage of the 1992 Summer Olympics in Barcelona and the 1994 Winter Olympics in Lillehammer. As SVP marketing for Hudson’s Bay Company/Zellers, Strickland oversaw the media buying campaign for the 2004 Summer Olympics in Athens. As VP business development for Enbridge, he led the retail division’s sponsorship of the 2008 Toronto Olympic Bid. Strickland has also previously held leadership roles with Toronto Raptors Basketball, Labatt Breweries of Canada and Pepsico. Most recently, he was a business consultant, with clients including the CFL, JWT Advertising and Maclaren McCann.

CTV also appointed Adam Ashton to the post of VP marketing for CTV-Rogers coverage of the games. Ashton will lead and integrate the strategic marketing and promotional activity across internal media assets with a focus on the Olympic consortium’s brand plan, creative, advertising, communications, hospitality, licensing, promotions and sponsor integration. Ashton rose through the ranks at TSN, most recently acting as VP marketing at the sports specialty net.