G&M inviting submissions for annual creative competition

For its third annual initiative, the newspaper is introducing a challenging new wrinkle.

Entrants in the Globe and Mail‘s third annual Creative Competition must think beyond newspaper executions and submit original integrated advertising campaigns, including newspaper, magazine and online executions.

Submissions will be judged on the best integrated use of media platforms, originality and the impact of the brand message. Judging will be done by a panel of leading Canadian creatives. The deadline is March 31, with the winner announced in late April.

Winning is worth $200,000 in free media placement and a trip for four to the 2008 Cannes International Advertising Festival in June for the client, creatives and media planner most responsible. The competition will be promoted with email blasts, print and online advertising created by the Black agency, with Gaggi Media handling media buys. Both agencies are based in Toronto.

‘The Globe and Mail Creative Competition provides a ready-made platform for Canada’s creative community to show off its most innovative work,’ says Andrew Saunders, VP ad sales at the newspaper. ‘It’s great warm-up for the Cannes Lions competition, where Canadians can compete head-to-head with the best in the world.’

More info is available at www.globelink.ca/creativecomp.