Three Ottawa high school students will star in a TV spot for Nestlé Turtles that will air twice during this Sunday’s 50th Annual Grammy Awards broadcast, on Global at 8 pm. Their entry to the recent ‘Sing the Turtles Jingle and Win’ contest was judged the best out of more than 50 video submissions.

The contest invited Canadians to create a video of themselves singing the familiar Turtles jingle (‘Mmm. . . I love Turtles’) and submit it online at www.turtles.ca. The contest ran last fall, and entrants were also eligible to win a secondary prize of one of three Sony Home Entertainment Systems – for which about 10,000 entries were received.

Creative for the jingle contest winner’s spot was done by JWT, and ZenithOptimedia handled the media buy, while Argyle Communications handled PR. All three agencies are based in Toronto.

Burger King Canada is another marketer leveraging the popularity of the big music awards this time around. Together with Global, HMV and Universal Music Canada, the company is sponsoring a contest called ‘The Great Grammy Getaway.’ Contestants must name the first Canadian performer to step on stage during the live broadcast. First prize is a trip for two to next year’s Grammy Awards, and 50 secondary prize winners will receive $20 HMV gift cards.