Toronto-based local search directory site ZipLocal.com has signed re-seller agreements with Google AdWords and Yahoo Search Marketing to enhance its online advertising products. The site will officially be a re-seller for the two online ad options, starting on April 1.

ZipLocal president and CEO Elaine Kunda says her company is ‘poised to become a leading choice for major keyword search ad campaigns.’

Google AdWords resellers are trained to provide account management and campaign monitoring and optimization. Yahoo Search Marketing national marketing manager Maor Daniel says Yahoo’s deal with ZipLocal will ‘benefit small and medium business growth in the online space.’