Galipeau joins Astral

The new media and Alliance Atlantis vet will develop digital strategies in radio, TV and outdoor ads.

Former Alliance Atlantis digital media boss Claude Galipeau is to join Astral Media as its new vice-president of interactive, effective Monday.

Galipeau will help develop Astral’s digital strategy in its core radio, TV and outdoor advertising businesses, as he reports to Astral CEO Ian Greenberg. He left Alliance Atlantis, where he was SVP of digital media, amid its purchase last year by CanWest Media and US partner Goldman Sachs.

Before Alliance Atlantis, Galipeau completed executive stints in digital services and business development at CBC and Salter Street Films.

From Playback Daily