Yesterday, comScore released its February 2008 rankings of the largest and fastest-growing Internet properties and site categories in Canada, based on data from its comScore Media Metrix service.
February, a month that generally exhibits lower visitation totals as a result of having fewer days, saw increases in the tax category as Canadians continued to prepare for tax season. The Mozilla Organization jumped 61% due to a Firefox browser upgrade, while Google Sites maintained its #1 position in the Top 25 Properties ranking for the second consecutive month.
‘February’s seasonal decline in visitation means that few categories experienced gains during the month,’ explains Brent Bernie, president of comScore Media Metrix, comScore Canada. ‘However, with the April 30 deadline for tax filing fast approaching, the tax category was one of the biggest gainers for the month.’
Top 25 Properties by Number of Canadian Unique Visitors*
February 2008 vs. January 2008
Total Canada – Home and Work Locations**
Source: comScore Media Metrix
| Feb-08 Rank | Jan-08 Rank | Property | Total Unique Visitors (000) Feb-08 |
| N/A | N/A | Total Internet : Total Audience | 23,814 |
| 1 | 1 | Google Sites | 22,389 |
| 2 | 2 | Microsoft Sites | 22,224 |
| 3 | 3 | Yahoo! Sites | 16,150 |
| 4 | 4 | FACEBOOK.COM | 15,145 |
| 5 | 5 | eBay | 13,109 |
| 6 | 6 | Wikipedia Sites | 11,367 |
| 7 | 7 | AOL LLC | 9,929 |
| 8 | 8 | Yellow Pages Group | 9,412 |
| 9 | 9 | Amazon Sites | 8,602 |
| 10 | 10 | Apple Inc. | 8,315 |
| 11 | 11 | Canoe Network | 8,291 |
| 12 | 13 | CTVglobemedia | 7,922 |
| 13 | 15 | The Weather Network Meteomedia | 7,658 |
| 14 | 12 | Fox Interactive Media | 7,485 |
| 15 | 17 | Ask Network | 7,361 |
| 16 | 16 | New York Times Digital | 7,314 |
| 17 | 14 | CNET Networks | 7,129 |
| 18 | 18 | Viacom Digital | 6,011 |
| 19 | 19 | CBC-Radio Canada Sites | 5,997 |
| 20 | 20 | Adobe Sites | 5,523 |
| 21 | 21 | Time Warner – Excluding AOL | 5,366 |
| 22 | 22 | Gorilla Nation | 5,087 |
| 23 | 23 | WhitePages | 4,876 |
| 24 | 27 | Canwest Digital | 4,854 |
| 25 | 24 | Expedia Inc | 4,495 |
*Ranking based on the top 100 Canadian properties in February 2008
** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
