Asian Television Network International has ‘hit it for six’ by landing exclusive broadcasting rights for the newest addition to world-class cricket, the Indian Premier League.
‘IPL is the most exciting new phenomenon in world cricket, and we are delighted to acquire the exclusive Canadian broadcast rights,’ says ATN president/CEO Shan Chandrasekar.
During the five-year deal, league matches, which debut today, will be broadcast live on the Commonwealth Broadcasting Network’s Cricket Plus – with repeats airing on ATN, whose satellite radio station will also broadcast audio commentary across Canada and the US.
The IPL boasts some of the most famous names in world cricket and integrates Bollywood glitz and glamour, with cinema stars lending endorsements to the league’s eight teams. ‘We expect that the extraordinary combination of cricket and Bollywood stars will make a massive impact on our television viewers and radio listeners,’ says Chandrasekar.
ATN, which currently reaches approximately 600,000-700,000 viewers daily, expects large numbers of families to watch daytime broadcasts of IPL matches.
