As the NHL Playoffs continue to reel in millions of viewers, Pepsi, Lay’s and Gatorade are getting sponsorship exposure via CBC’s UGC-friendly ‘Bring Home the Cup’ contest, and the pubcaster is asking viewers to vote as the initiative rises to a peak this week.

Three finalists have been chosen from 35 video entries, and now the public is being called on to vote at the microsite until May 9. The contest invited hockey fans to upload video and photo to cbc.ca/bringhomethecup for a chance to win a visit to their home by former champion Mark Messier.

The finalist with the most votes also wins an ‘Ultimate Hockey Playoff Party’ for themselves and 19 friends, with lots of Pepsi, Gatorade and Lay’s for all, as well as an on-screen appearance during the playoffs on Hockey Night in Canada during the week of June 8. The winner is announced during HNIC on May 10.

The Pepsi, Lay’s and Gatorade brands also have hockey partnerships with Sidney Crosby, Wayne Gretzky, Hockey Canada and the Hockey Hall of Fame.