Calgary-based Rare Method is forming an exclusive alliance with agricultural marketing and communications agency AdFarm. The alliance will see Rare Method provide interactive services – including online marketing and web development – to AdFarm and its clients to meet the growing need for online marketing in the agriculture sector.

AdFarm CEO Nolan Berg says the collaboration will allow the agency to respond efficiently to clients’ needs in ‘an extremely competitive marketplace. Our focus continues to be on the North American agriculture sector, which includes agribusiness, food and rural development. With Rare Method on board, we will be expanding our reach even further.’

AdFarm’s client roster comprises businesses in crop protection, seed, fertilizer, farm equipment, livestock, animal health and genetics, finance and accounting and agricultural retailing. It has offices in Calgary, Winnipeg and Guelph, Ontario, as well as Kansas City and Fargo in the US. Rare Method also has an office in Salt Lake City.