With interest in everything home-related at an all-time high, Mike Dunphy, publisher of the successful regional magazine North of 89, tells MiC he decided it was time to catch the popular wave by creating a new national publication.
‘North of 89 was received so enthusiastically by readers and advertisers that we felt the time was right to go national,’ Dunphy explains. ‘When you consider the home-related television shows, newspaper sections and magazines that are so popular today, it’s obvious the demand is there. We’re excited about profiling exceptional residences and other buildings from across Canada that are created by top architects, designers and builders.’
Canadian Architecture & Design Magazine will officially launch this Friday, July 11, as a bimonthy consumer magazine devoted to covering what its publisher describes as ‘the finest in Canadian architecture, design and home products.’ Published out of Creemore, Ont., the publication’s average distribution will be 75,000.
Advertisers in the first issue include Omega Watches, Loewen Windows, Cadillac, Scavollini Kitchens, HorseFeathers Home, Kohler and EQ3. The magazine will be sold at what Dunphy terms ‘high-end newsstands,’ and distributed to architects, design and construction industry professionals, luxury hotels, designer showrooms and home and trade shows, plus performing arts and cultural facilities.
While no promotional push is planned for the first issue, Dunphy says he plans to publicize the September/October edition with promotions at, among other venues, Indigo/Chapters, Shoppers Drug Mart, Costco, Home Depot and airports.
He adds that the publication will include information on innovative products and trends in antiques, art, furnishings, home technology, kitchens and baths, lighting and landscaping, as well as lifestyle topics that reflect the varied nature of today’s homeowners, such as exceptional automobiles and travel destinations.
In addition to appearing in print, in the near future Canadian Architecture & Design will be available online.
