Groupe Force Radio to integrate web/radio sales

The company already sells ads for millions of radio listeners every week. Now, it's going to add hundreds of millions of page views to its deals.
By Jesse Kohl
July 24, 2008

Montreal-based Groupe Force Radio is planning to integrate the web into its sales activities. Starting August 4, the sales rep company will roll out web sales for Corus Québec (Quebec and English Canada markets) and Cogeco Diffusion.

Those websites alone attract about 2.8 million unique visitors and generate 107.2 million page views a month. Groupe Force Radio also intends to integrate representation for other companies, such as RNC Media.

The representation plan includes web sites for eight TV stations and more than 50 radio stations, such as such as RythmeFM.com, CKOI.com, CorusSports.com, 985fm.ca, Q92fm.com, le933.com, Rock101.com, Edge.ca, CorusNouvelles.ca, YTV.com, WNetwork.com, and DiscoveryKids.ca.

Group Force Radio reaches about 3.3 million listeners weekly, about 50% of the Quebec population (all markets, BBM S4 2007, 12+).

Billing itself as a one-stop shop, the company already reps the 15 stations of Corus Québec and the 11 stations of RNC Media (Radio Nord).