The National Post launched a revamped version of its Financial Post Magazine, formerly named Financial Post Business, this week. The rechristened business mag has now adopted the same design elements that National Post was outfitted with last fall, which include a vertical masthead and easy-to-read fonts.

‘It’s a more familiar look and feel and integrates the best of the recent National Post print and online redesigns into the magazine,’ explains the newspaper’s editor, Brian Banks. ‘We’ve incorporated reader feedback and launched new sections such as ‘Family Finance,’ which has expanded from a column into a feature and includes more investing and personal finance coverage.’

A new URL, www.financialpost.com/magazine, aims to enhance the magazine’s online experience and features access to the FP 500, the CEO Scorecard and a new blog, FP Daily Magazine, which is maintained by the mag’s roster of columnists, writers and editors.

The incorporation of the successful design elements from the National Post have made the magazine bigger and better while still integrating the content that’s available both online and in print, explains Mark Spencer, VP advertising sales.

‘We’ve tried to build something that’s reader focused and better targeted for our advertisers. And with the integrated opportunities, we believe we can build packages and programs that can have editorial and content and advertising opportunities built into newspaper, magazine and online,’ says Spencer.

Financial Post Magazine is published 11 times a year and distributed through National Post to subscribers. It is also available on newsstands in Toronto and claims an audience of over one million readers.