Thanks to word-of-mouth and online search options, Toronto-based Soko Company’s newest website, DriverSense.com, attracted approximately 8,000 unique visitors last month after going live in late August.
The site contains general interest automotive information, with eight writers and editors updating content about safety, maintenance, buying tips and environmental ‘hot topics’ on a daily basis.
Current ad opps on the site include banners, with Ford already on board displaying a click-through ad, while upcoming campaigns are being negotiated with Mercedes and GM.
