Toronto-based Chart Communications has relaunched its rock ‘n’ roll website Chartattack.com, which previously saw 70,000-80,000 page impressions per day. And it’s added a ‘self-serve’ ad management system to better serve its advertising partners.
The ad management system enables advertisers and media buyers to place or alter ads – banners and buttons – at any time of the day. A geo-targeting tool adds the ability to tailor ads to a particular market.
Targeting the 15-to-34 demographic with interests in Canadian, indie and alternative music, the site was redesigned to better engage browsers within the music community. The site has shifted from static content to include social media such as blogs, photo-sharing and networking, and now promotes an interactive atmosphere by enabling browsers to read and rank comments on all content.
To promote the launch, Chart’s in-house marketing team worked with bands for exclusive content, including contests.
Motorola and Koodo are currently advertising on the new site, which was built by Toronto agency Fourth Wall Media.
Chart also publishes Chart magazine.
