Toronto-based Boxer B-Scene Media has become the Canadian ad rep for NaturalPath Media, a leading network of sustainable, healthy and conscious living websites. The NaturalPath network is composed of over 190 green-oriented sites, and ranks first on Comscore’s Green Channel with 548,000 unique Canadian monthly visitors (2.9 million overall).
Ad opps for the network will include custom-created brand integration. ‘We can build something that’s custom in terms of showcasing product attributes, to show how environmentally-friendly it is,’ Brian Fields, managing partner at Boxer B-Scene, tells MiC. ‘We can build editorial that covers topics involved within a product or brand. If there’s specific content that an advertiser wants to touch base on, we can build a special area that they can exclusively sponsor.’
NaturalPath’s websites include Yoga Journal, Wellness.com and Clean Technica on a variety of category-based channels, such as lifestyle, health & wellness, eco-tech and sustainability.
