HP is launching the ‘You on You Project,’ a YouTube-hosted contest open to 21 countries including Canada, that invites folks to create and share videos that express who they are with one caveat: they can’t show their faces.
It’s an extension of HP’s ‘The PC is Personal Again’ campaign, which features celebrities like Shaun White, Serena Williams and Fergie discussing what they do with their HP PCs in a series of TV spots that don’t show their faces. The contest launched this week and runs through Aug. 30 with over $300,000 US in cash and prizes.
Entries can be created by simply uploading a video via webcam or by using YouTube remix tools, which allow users to use stock images and videos provided by HP. Entrants can also add a soundtrack to their videos with music licensed to HP for the contest.
‘This is one of the first programs where we have integrated tools for users to share their videos as broadly as possible across the web and other social platforms,’ says Jamie Byrne, head of marketing programs at YouTube, in a release.
Each week a panel of judges will choose the top 20 videos as semifinalists who will each receive an HP Artist Edition Notebook PC and will be voted on by YouTubers. The top four finalists will each receive $2,500 US. The first, second and third-place winners will receive $40,000, $20,000 and $15,000 US, respectively.
