Toronto-based Setanta Sports Canada, an all rugby and soccer channel, is kicking off a three-day free preview weekend this December to drive awareness and hopefully inspire gift ideas in soccer- and rugby-loving Canadians.
The free ‘Setanta Claus Holiday Preview’ will be carried on all of Setanta’s carriers, which include Rogers, Bell, Shaw, Shaw Direct, Next TV and Cogego. It is currently being promoted via an online media buy handled by OMD and via the websites, email blasts and barker channels of Setanta’s carriers. The preview is also being promoted on radio stations nationwide, such as Fan 590 in Toronto and Team 990 in Montreal, thanks to existing sponsorships linked to soccer shows on each station.
The channel launched in 2008 and carries exclusive-in-Canada rugby content such as the RBS 6 Nations and Heineken European Cup. The station also has extensive soccer coverage of the Barclays Premiere League and UEFA Champions League.
