Can people of different faiths and cultures make marriage work?
Vision TV is asking that question through a new, 13-part original documentary series called Crazy for Love, premiering Feb. 9. Targeting Canadian women over 45 years old, the series examines the trials and tribulations of engaged couples who come from different geographic, linguistic, cultural or racial backgrounds. Each episode follows one couple who navigate these challenges while planning a wedding.
Vision is supporting the new series with a media buy – specific details were still unconfirmed at press time – across Southern Ontario-based daily newspapers, Toronto radio and online. Additionally, Vision will be running a promotional contest, offering people a romantic weekend getaway for two, to be promoted on air and online. Creative will be handled in-house, while media buys will be handled by Toronto-based The Collective.
The series will run Tuesdays at 10:30 p.m. ET and will also be available online at Vision’s video on demand website.
