CBC’s Cup coverage off to a strong start

Over two million Canadians tuned in to see the goal that made headlines ‘round the world as England took on the US in the first weekend of FIFA World Cup action.

It was a highly anticipated match that had a highly unanticipated finish, and over two million Canadians tuned in to watch England vs. USA as the World Cup kicked off this weekend.

The average audience for the England/USA game was 2.275 million, peaking at over three million viewers. Factoring in PPM, it was the highest average audience for a preliminary round World Cup broadcast in Canadian history, a CBC release said. Five of the first eight live matches garnered over one million viewers for the broadcaster.

Online, the first three days of coverage have seen over 750,000 live-game streams on the CBC World Cup microsite.

Online and on TV, here are the numbers:

Friday, June 11
Opening Ceremony – 382,000
South Africa vs. Mexico – 906,000 average audience / 269,127 total live streams (includes Opening Ceremony)
Uruguay vs. France – 1.010 million average audience / 155,087 total live streams
Match of the Day (South Africa vs. Mexico encore) – 535,000 average audience

Saturday, June 12
Korea Republic vs. Greece – 605,000 average audience / 40,790 total live streams
Argentina vs. Nigeria – 1.305 million average audience / 62,072 total live streams
England vs. USA – 2.275 million average audience / 86,711 total live streams
Match of the Day (England vs. USA encore) – 465,000 average audience

Sunday, June 13
Algeria vs. Slovenia – 513,000 average audience / 24,734 total live streams
Serbia vs. Ghana – 1.212 million average audience / 43,376 total live streams
Germany vs. Australia – 1.660 million average audience / 78,168 total live streams
Match of the Day (Germany vs. Australia encore) – 509,000 average audience

Source: Television audiences are BBM overnight, A2+ (PPM measurement). Streaming numbers: CBC Research – Omniture HBX (2009) and Omniture Site Catalyst (2010).