In addition to its annual charitable media sale, ABC Life Literacy Canada is putting the letters of the alphabet up for sale in a creative bid to raise money for its adult literacy resources and programs.

For $5,770, Canadian companies can buy one of the English language’s 26 letters to help the Toronto-based non-profit hit its fundraising goal of $150,000. Twelve companies have purchased letters – eight returning sponsors and three new ones – this year, including Kijiji (K), Scotiabank (S), Tim Hortons (T), Peguin Group (P) and Indigo (I). Last year ABC raised $61,552 through the sale of 16 letters.

Sponsors’ logos will appear beside the purchased letter in newspapers The Province and The Toronto Star, on ABC’s website, its newsletter and related social media channels such as Twitter and Facebook.

The 11th Annual ABC Life Literacy Media Sale will begin on Monday, May 2 at 9 a.m. Advertisers will get a 65% discount on a regular rate card price for ads in magazines, newspapers, websites and outdoor media across Canada. The media space is available on a first-come, first-served basis and has raised more than $1 million for literacy programs over the past decade.

Get complete details on Letters For Literacy here and the ABC Life Literacy Media Sale here.