E! adds two new shows to Sunday lineup

The ever-present Kardashians will be making another appearance on E!'s schedule, as sister Khloé gets her own series, alongside another new reality show, The Dance Scene.

By Katie Bailey
March 31, 2011

The Sunday lineup on E! is getting an injection of Kardashian with new reality show Khloé & Lamar, starring Khloé Kardashian and her husband, Los Angeles Lakers forward Lamar Odom.

The new series, produced by Ryan Seacrest, features the home life of Kardashian and Odom and will air Sundays at 10 p.m.

Joining the E! Sunday night lineup after Khloé & Lamar at 10:30 p.m. is The Dance Scene, which follows the life of Lady Gaga’s choreographer Laurieann Gibson.

The target audience for the two additions is women aged 18 to 49, Scott Henderson, VP communications, CTV tells MiC.

Khloé & Lamar is being promoted through a multi-platform campaign across CTV’s family of channels and radio stations beginning Monday, April 4, and sponsorship is still available, says Henderson.

‘CTV is always open to interesting sponsorship opportunities, and with the growth of E! and the continuous addition of new series to the network, we know there are opportunities for some great potential partnerships,’ he says.