3M has created a new product to help advertisers make on-glass advertising easier and more efficient to execute.

Scotchcal Clear View 8150 Graphic Film is a transparent film that can be used with digital or screen printing for window advertising. It was created to solve the problem of having to cut out images from a sheet of opaque film, Sophie C. LaRochelle, marketing manager, 3M architectural markets and commercial graphics divisions, tells MiC. Scotchcal is completely clear in places where there is no printing, allowing easier installation of on-glass advertising.

The product launched last month with a display at Olds College in Olds, AB, for its centennial celebrations.

The Scotchcal Clear View 8150 Graphic Film lasts up to seven years, Jeff Uzbalis, national distribution accounts manager, 3M commercial graphics divisions, tells MiC.

“In the past if you were putting an ad in a window it would obscure your vision, but not with this. It has been designed, tested and approved for digital printing and can be removed without chemicals.”