Hollywood Suite is advertising its free preview, which runs from now until Feb. 19 on Bell, EastLink, Telus and MTS with a national OOH and radio campaign aimed at reaching “the true movie lover in all of us,” Wahn Yoon, co-founder of Wunderkind, which did the creative for the campaign, tells MiC.

The OOH ads with media by Twenty6two are running in Vancouver, Calgary, Edmonton, Regina, Saskatoon, Winnipeg and the GTA until March and feature movie imagery and quotes from popular titles which will run on the four channels, like Jerry Maguire‘s  “You had me at hello,” says Yoon.

Hollywood Suite is also running a national radio buy, with traffic radio tags advertising the movies that “can’t be missed” that night.

The campaign is targeting HD TV owners in Canada, which Yoon says is adults mainly over the age of 35, about evenly split between males and females.

He says the privately-owned Hollywood Suite aims to differentiate from other movie channels in the market by making the channels accessible in its advertising.

“The advertising for the competition is very slick, it almost approaches or tries to approach the production value of a movie which it can’t ever actually do,” he says. “We are going the other way and democratizing the medium.”