As we wait patiently for warmer weather, the radio landscape is heating up with the latest PPM radio ratings. Today’s radio release from BBM completes the 13-week period covering Nov. 28 to Feb. 26. This marks the tenth 13-week period in the new era of measurement for Toronto, Vancouver, Edmonton and Calgary. Let’s take a look at some of the numbers.
Toronto: Bragging rights at the top of the ratings heap go to CHFI-FM with a 15.8% share of hours tuned for A12+ (up from 13% last time out). CHFI’s numbers were dramatically boosted for the December portion due to the popularity of its all-Christmas music programming during that period.
CHFI-FM remains #1 with the ladies 25-54, posting a 19.9% share (up from 17.3%) followed by CHUM-FM with a 17.0% share (up from 16.6%). Q107 fell to the #2 spot for males 25-54, posting a 10.6% share (down from 12.4% in the last 13-week book). This would seem to be a consequence of CHFI’s Christmas programming which left them in the unusual position of #1 for the M25-54 demo with an 11.8% share (up from 8.3%). The Edge holds a substantial edge over the competition with M18-34 turning in with a 19% share (down from 20.4%). For F18-34, CHFI-FM tops the list posting a 23.5% (up from 18.9%) share followed by CHUM-FM with a 13.6% (down from 14.4%) share of hours tuned.
Vancouver: Due to the popularity of its all-Christmas music during December, 103.5 QM-FM grabs the #1 spot for A12+ with a 12.4% share of hours tuned (up from 11.1% last time out). Taking the top spot for F25-54 was perennial office station favourite 103.5 QM-FM, posting a 19.6% share (up from 14.7%). The Team 1040 holds the lead with M25-54 listeners, delivering a 10% share (up from 7.7%). The FOX remains at the top of the list for M18-34 with 18.9% share of hours tuned (up from 17.1%) followed by the Beat 14.1% (down from 16.1%). When it comes to females 18-34, QM-FM takes top spot with a 19.6% share (up from 13%).
Edmonton: CISN Country rules the roost for A12+ posting a 10.1% share of hours tuned (up from 7.9% last time out). CISN Country also takes top spot for F25-54, delivering an 11.6% share (up from 8.6%). NOW! tops the list for M25-54 with a 12.6% share (down from 12.9%). For M18-34, 102.3 NOW is out in front delivering a 17% share (up from 15.3%) followed by Sonic 102.9 with a 13.7% share (down from 15.3%).
Calgary: QR77 leads the way for A12+ with a 10.5% share (up from 10.4%). 98.5 Virgin is popular with the ladies, taking the #1 spot for F25-54 delivering a 13.3% share (up from 12.7%) followed by Country 105 at 11.8% (down from 12.9%). For M25-54, CJAY92 leads the way with a 12.3% share (up from a 10.2%). X92.9 takes top spot for M18-34, posting a 14.7% share (up from 9.9 %) followed by CJAY92 with a 14.6% (up from 12.4%).
Summary charts include a brief overview of share figures from the latest PPM 2010 BBM release. (Charts courtesy of David Bray. All figures Monday to Sunday, 5 a.m. to 1 a.m.)
Vancouver
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
Edmonton
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
Calgary
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)