Evolve Media expands game and tech reach

The digital media company has signed a deal to represent ads for Vox Media, which includes gaming website Polygon and tech hub The Verge.

Evolve Media has expanded its reach in the technology and gaming sectors with the announcement that it is now representing the online advertising inventory for publisher Vox Media in Canada, the UK and Australia.

Washington-based Vox Media owns and operates sites including gaming site Polygon and technology hub The Verge. The media co’s online advertising inventory will be represented under Evolve Media’s Gorilla Nation sales division, Walder Amaya, SVP Canadian and international operations, Evolve Media, tells MiC.

Amaya says the audiences on The Verge and Polygon both skew male aged 25 to 34, with a household income of $100,000 plus.