Instead of venturing out into the worst snowstorm so far this year, I will dig through the latest PPM radio ratings. This release from Numeris (formerly BBM) completes the thirteen week period covering Sept. 1st to November 30th, 2014. Let’s take a look at some of the numbers for the five PPM markets.
Toronto: Bragging rights at the top of the ratings heap go to CHFI-FM with a 13.0% share of hours tuned for A12+ (up from 12.9% last time out).
CHFI-FM takes the #1 spot with the ladies 25 to 54, delivering a 20.6% share (down from 20.9%) followed by CHUM-FM delivering a 17.3% share (up from 16.3%).
Q107 holds the #1 spot for males 25 to 54, posting an 11% share (down from 11.1% in the last 13 week book). CHUM-FM leads the way for males 18 to 34 with a 13.2% share.
For females 18 to 34, CHFI-FM tops the list posting a 23.9% share (up from 23.6%).
Vancouver: Radio One grabs the top spot for A12+ with a 12.5% share of hours tuned (up from 9.9% last time out).
Taking the top spot for females 25 to 54 was QMFM, posting a 13.5% share (up from 12.9% last time out).
The FOX now holds the lead for male listeners ages 25 to 54, delivering a 9.6% share (up from 8.5%). The FOX is out in front for men 18 to 34 with a 16.8% share of hours tuned.
When it comes to females 18 to 34, The Beat takes top spot with a 16.4% share (down from 18.9%).
Edmonton: 102.3 NOW Radio rules the roost for A12+ posting a 12.8% share of hours tuned (up from 12.7%).
NOW! Radio takes top spot for females 25 to 54, delivering a 16% share (down from 16.9%). NOW also tops the list for men 25 to 54 with a 19.5% share (up from 18.2%). For males 18 to 34, NOW! posted a 25.8% share (down from 26.6%).
Calgary: Country 105 leads the way for A12+ with a 10.8% share (down from 10.9%). Country 105 remains popular with the ladies, taking the #1 spot for females 25 to 54 and delivering a 14.4% share (up from 14.1%).
For men 25 to 54, XL103 is #1 with a 10.5% share (up from 10%). Country 105 and XL103 share top spot for males 18 to 34, both delivering a 13.6% share.
Country 105 is #1 for females 18 to 34, posting a 28.6% share (up from 23.1%).
Montreal: CHMP 98.5FM is #1 for A12+ with an 18% share (up from 16%).
CFGL-FM 105.7 Rythme FM is tops with the ladies, taking #1 spot for females 25 to 54, delivering a 19.4% share (down from 20%). For men 25 to 54, CHMP 98.5FM leads the way with a 17.4% share (up from a 15.1%).
The Beat 92.5 is #1 for men 18 to 34, with a 14.4% share.
See summary charts below for a brief overview of share figures from the latest PPM BBM release, courtesy of David Bray:
