After consulting with publishers, advertisers and agencies for over a year, Magazines Canada has released a set of digital device guidelines. The rules are intended to assist publishers in reporting numbers for mobile and tablet readership.

Mark Jamison, ‎CEO, Magazines Canada, says the discussion around the guidelines started as one about tablets, and then broadened to include all mobile devices.

“My observation is that in 2008-2009 we were a print magazine business looking at other platforms,” he says. “Now we are a magazine publishing business looking at multiple platforms simultaneously. That has happened in a breathtakingly short period of time.”

The guidelines say publishers should be working with a reporting period of 30 to 90 days, depending on the frequency of the title. Reports should be issued on a six-issue rolling average, with a 14-week release, and an additional 120 day number for SIPs.

Here are the ways publications should be reporting their readership, according to Magazines Canada:

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