How ‘bout those local sports media properties?

The Canadian sports landscape continues to heat up with Rogers Media making good on its recent promise to deliver more integrated products by launching Sportsnet magazine this fall.

The bi-weekly publication will launch in tandem with a Sportsnet rebrand and will be the first Rogers Media brand to go across all platforms with its TV channels, radio stations and digital offerings, Dale Hooper,  senior VP, sales and marketing, Rogers Media tells MiC.

‘This is the first-ever brand we have that goes across all our platforms so the advertising opportunities are going to be limitless,’ he says. ‘[We will be able to] go to clients that want to reach sports fans and build a program that runs across the full gamut of platforms that we have. It could be anything from a small platform to something huge and long term.’

Sportsnet magazine fills a gap in the Canadian publishing landscape, with no dedicated cross-sports publications currently available to consumers, says Hooper.

The magazine, which has a projected launch circulation of 100,000, will be sold on newsstands and also available by subscription, and will be filled with content both from a Sportsnet magazine editorial team and the brand’s established personalities, says Hooper.