The Canadian Out-of-Home Measurement Bureau (COMB), a non-profit organization that measures and audits reach, frequency and inventory of OOH operators, announced a new board of directors today.

COMB’s new board chair is Sheri Metcalfe, VP and co-managing director of Jungle Media, a division of Cossette. Jeanne Northcote, managing director, MediaCom will serve as past chair, according to a release, and Ron Hutchinson of Astral Out-of-Home will continue on as treasurer.

Five new members were also added this year, including Sara Hill, president, M2 Universal; Glenn Hollis, VP marketing, Tim Horton; Julie Myers, president, Zenith Media; Frédéric Rondeau, media director, BOS; and Marc Giguère, EVP, Indoor Advertising, Newad.