The 10th annual ABC Life Literacy Sale is set to kick off Monday, offering discounts of up to 65% off of the rate cards for Canadian magazine, newspaper, digital and OOH media inventory.

The inventory is offered as a ‘sale’ rather than an auction and is therefore offered up on a first-come, first-serve basis.

Participating media outlets include Chatelaine, CTV.ca, Toronto Life, Metro Newspaper Group, Style at Home, the Toronto Sun, the Vancouver Sun and CBS Outdoor Canada.

The annual event raises funds for ABC Life Literacy Canada, a non-profit that promotes literacy through business, government and community support. In the 10 years since the sale started, the sale has raised $1 million for literacy initiatives.

The sale starts at 9 a.m. ET on Monday, April 26.