Telus is releasing hordes of butterflies in downtown Toronto for people to catch – and they won’t even need a net.

Attached to posters promoting the telco’s Telus Talks Business (TTB) data acquisition program, the magnetic blue butterflies are just waiting to be plucked by passersby.

Developed by Toronto-based Cundari, and with media handled by Vancouver-based Media Experts, the posters are located in the TD Centre, TSE Tower and Scotia Plaza. They direct people to Telustalksbusiness.com where they can read an article by Roberta Fox, business communications expert and senior partner at Fox Group Consulting, on how to choose a wireless provider.

More butterflies will be released at each location on March 26 and two more occasions before the end of April.