There wasn’t a lot of movement in the Media Monitors radio rankings for last week, with many of the usual suspects making the biggest buys.
In Toronto, Sears was once again on top, reprising its role from last week in the #1 slot. In #2 was Porter Airlines, getting its name out there as the holiday travel season looms near. GM Goodwrench rounded out the top three with a six-spot leap from #9 to #3. The bottom of the Toronto top 10 was really where all the action was for the week, though, with list debuts from SportChek, Solo Mobile and BMO Bank of Montreal.
Montreal’s steady radio advertising scene remained so on the rankings list, with Alarm Force ranking #1, Government of Quebec in #2 and Porter Airlines in #3. Making new appearances on the list were Honda at #4 and Dumoulin at #7.
To find out which other marketers boosted their radio buys by category and brand this week in Toronto, visit:
To find out which other marketers boosted their radio buys by category and brand this week in Montreal, visit:
