Canadian cord-cutting remains small, but is growing.
That’s the conclusion of the latest online and TV survey from Convergence Consulting Group, which tracks the number of North Americans that cut their cable or satellite TV service to view TV online or over-the-air.
The latest “Battle for the North American Couch Potato” TV tracking report estimated 83,000, or 0.7%, of Canadian TV subscribers cut the cord in 2011.
While the number of cord-cutters is still statistically small, the report said Netflix Canada is impacting the number of subscribers that domestic cable and satellite TV services sign up.
That number fell by half to 112,000 North American subscribers added to cable TV customer bases in 2011, down from 272,000 signed up in 2010.
And as Canadian and American TV viewers increasingly go online to Netflix and Hulu, the report said “online full episode TV advertising minutes” were on the rise as marketers chase eyeballs.
From Playback Daily
Yes cord cutters are here and we are growing in numbers. I use OTA for locals and two roku boxes and netbooks for my family entertainment . It took a month or two to get used to but now we use our time more wisely and watch what we want when we want it for free . Also cut land line and got a majic jack plus which costs only 30.00 per year including calling features. I have used majic jack plus for four months and it works fine and cord cutting as well for about five and it is great to get away from the big companies ripping us off!!! We will never go back to cable and love Netflix and Roku which is now in Canada . I find that we watch tv more as a family since we cut the cord , before with over 200 channels it was a waste of money and time.