Score Media launches The MMA Show today, scheduled to air on its national specialty net The Score, as well as The Fight Network. With weekly news, highlights and interviews from the world of mixed martial arts, including The Fight Network’s martial arts great Mauro Ranallo, the show, which targets the 18-to-34 demo, reaches up to 6.4 million homes across the country through The Score, and 520,000 through The Fight Network.
Brendan Fyfe, director of product development at The Score says the show presents advertisers with a variety of multi-platform opps, pointing to The Score’s online, television and radio elements.
The MMA Show is scheduled to air weekly on The Score, Fridays at 12 pm and 3 pm, as well as Saturdays at 2 am, 2 pm and 6 pm. The show will also air on The Fight Network at 8 pm on Fridays and Saturdays at 3 am, 1 pm and 8 pm (all EST).
