In what seems like an obvious pairing – beer and hockey – Molson Canadian has signed on as the title sponsor of Wednesday Night Hockey on TSN. The new season debuts Oct. 15, and is branded as Molson Canadian Wednesday Night Hockey.
The beer company is celebrating the partnership by giving away 10,000 free ringtones of ‘The Hockey Theme.’ The former theme of CBC’s Hockey Night in Canada was acquired by CTV and is being re-recorded by a series of Canadian artists, starting with Montreal’s Simple Plan. Hockey fans can also become Molson Canadian Insiders and download the song on the Molson website, molsoncanadian.ca/hockey.
Molson Canadian Wednesday Night Hockey is the flagship program of TSN’s 2008-09 NHL lineup. Each Wednesday night, TSN will feature a game with a Canadian team. It’s currently the only network offering hockey on Wednesday nights.
