The Royal Bank of Canada’s annual fall campus promotion targeting students kicked off with ads in Toronto’s free daily Metro and on student-frequented sites, including Facebook. Next on the agenda are campus visits during frosh week in September to enhance RBC’s position as a long-term financial advisor to students and encourage students to visit RBC.

In a contest element of the campaign, students can win Vespa S scooters plus one of three daily Sony bundles by signing up for an RBC No Limit Banking for Students account, or any other student products on www.rbcp2p.com/playforfree. The contest ends on Oct. 30.

Media buys were handled by M2 Universal.