Transcontinental Media’s new website More.ca has officially launched with integrated ad opps for advertisers and marketers looking to reach Canadian women in their 40s and 50s.

The launch will be promoted with ads in the print magazine, as well as an email push to MochaSofa (portal to three Canadian women’s magazines), newsletter subscribers (135,893) and the current More.ca list of over 25,000 subscribers.

Product director Catherine Gray tells MiC that the site has a dedicated web editor, web-only content and moderated user-generated content. Initially, the site will have 30% fresh web-exclusive content.

Gray adds that options for advertisers on the site include product placement and sponsorship of contests, channels or subchannels, as well as leaderboard, big box and partner button placement. The site and any sponsored features or contests will be promoted every month on a dedicated page in the magazine, along with related web throws throughout the issue.

Built on six pillars – Attitude, Body & Mind, Relationships, Style, Travel & Adventure and Work & Memory – the site will integrate visitor reviews of books, restaurants and travel over the coming months.

Launched in 2007, the magazine has achieved a circulation of 140,000. A French edition debuted in April.

Transcontinental’s digital media group reaches over 4.3 million Canadians with more than 200 websites.