Halifax-based Volt Media has secured exclusive rights to rep ad sales for signs in hospitals across Nova Scotia and New Brunswick. Working in collaboration with PHSN HealthMedia, Volt VP of operations Jay Aird and head of sales Mike Beauchamp will be responsible for selling back-lit posters, elevator signage, and giant wall posters in high-traffic areas of the hospitals. Plans are in place to grow the network to other Atlantic Canadian provinces this fall.

Aird and Beauchamp will be targeting companies that have a niche in health care with an aim to keep the ad messaging relevant. The company made MiC news earlier this year with an expansion in the Atlantic markets. PHSN reaches about two million health conscious consumers monthly, coast to coast, in medical clinics, hospitals, community health centers and labs. The network anticipates a reach of four million monthly by year end.