Montreal-HQ’d Fashion Frame announced yesterday that the Urban Planet chain has joined its fitting-room-focused advertising network. Geared to young adults aged 15 to 24, the Canada-wide boutiques – a division of YM – feature trendy, budget-friendly fashions.
‘Fashion Frame brought us a dynamic, fresh approach that will connect advertisers with our young adult clientele,’ says Urban Planet marketing director Paul Halbgewachs. ‘The partnership will help us unleash the potential of change-room media to our consumer-savvy customer.’
More than 600 boutiques with about 6,000 fitting rooms are now signed up to Fashion Frame’s network. They include Lingeries Lilianne, Winners, Femme de Carrière, Terra Nostra, San Francisco, Moments intimes, Émotions, Marie-Claire, Claire-France 14+, Groupe Ernest, Sports Experts, Taylor, Colori, Pentagone, Mode F-17, Vagabond, Jeans Plus, Zabé Jeans, Studio Mode, Boutique Revue, Marise Petite, Intuitions 14+, Kasüal, E.N.R.G.Xchange, Lingerie Silhouette, Mode Cazza, Félix, Vincent d’Amérique and Génération Mode et Dechene.
