Marketers interested in literally taking their messages to consumers wherever they happen to be might consider T-Shirt TV. Just what it sounds like, the media tool actually embeds flat-screen TVs on the T-shirts of street teams. The technology has been used in the US for the past four years, Jennifer Mason Murkovich, president of Toronto-based Splash Marketing & Promotions, tells MiC.
T-Shirt TV made its Canadian debut last week at the Biz Bash Show in Toronto. Murkovich says Splash has been having sit-downs with ad agencies and PR firms in the city, and that 10 brands have expressed interest in the high-tech t-shirt-vertising. Her company is currently negotiating with a telecommunications company that’s launching a new product in western Canada and a TV network for use at their 10-day summer festival in Montreal.
