The Audit Bureau of Circulations (ABC) released its average circulation data for 70 Canadian mags published between July 1 and Dec. 31, 2007 yesterday.
Reader’s Digest (English edition) is still the country’s biggest periodical, but its total paid circ (868,007) was down by 5.9% from the same period in 2006. Paid subscriptions fell by 5.1%.
Chatelaine kept second place. Its total circ (576,060) also declined from the previous year, by 4.4%.
Canadian Living stayed consistent at about 537,583.
Maclean’s saw its circ (356,165) fall 1%, while single-copy sales rose 11%.
The 40-plus women’s mag More, launched in March 2007 by Transcontinental Media, ranked #23 in paid circ – which totaled 125,000 (86,771 subscriptions).
St. Joseph Media’s Wish saw circ fall 6.9% to 129,657.
Time‘s circ stayed consistent at about 234,451.
Canadian Business saw its total circ drop 10.8% to 81,266, while single-copy sales jumped 43.6%.
