Two of the advertising and branded entertainment conferences at MIPCOM 2007 are now available for downloading in audio and video formats:

Digital Marketing: How to Reach the Empowered Consumer, with moderator Doug Scott (US), XD, branded content and entertainment, Ogilvy & Mather; Karin Gilford (US), VP/GM, Yahoo! Entertainment; Michael Davies (US), CEO, Embassy Row; Robert Friedman (US), president of media and entertainment, @radical.media; Charles Stopford (UK), global media director, Unilever UK Central Resources; and Peter Tortorici (UK), president, GroupM Entertainment.

Branded Entertainment: The Brand, the Producer and the Agency, featuring moderator Eileen Bastianelli (France), Shake Content/BBDO; David Leclabart (France), managing director, BBDO Paris; Thomas Moradpour (US), marketing director, Pepsico International; Mike Morley (NL), SXD, commercial and creative affairs, Endemol Group.

Both are available at: http://www.mipcom.com/App/homepage.cfm?appname=100495&moduleid=411&campaignid=11610&iUserCampaignID=41212400.