One of the most elaborate installations at last week’s L’Oreal Fashion Week in Toronto was staged by District – a local marketing agency specializing in metropolitan lifestyle projects – to help launch the new Kate Moss Fragrance.

On behalf of Coty Canada, District came up with an impressive English-style lounge in part of the downtown Ultra Supper Club. Roses and portraits of the supermodel were placed throughout the luxurious space, which was decorated with a plush velvet chaise, modern interpretations of black Louis-style chairs and complementary pink-hued lamps.

While the lounge hosted fashion shows by Elmer Olsen Model Management, Roots, Lady Dutch, Playboy Swim and Lacoste, sampling of the sweet-smelling scent was conducted by a fashionably garbed Coty rep.