Vaughan, Ont.-HQ’d Miele Canada has chosen the Outdoor Broadcast Network’s newest tri-vision board to intro its new energy-efficient washers and dryers. The plum location sits atop the Ricoh Coliseum at Toronto’s Exhibition Place, which provides exposure to more than 1.6 million commuters passing by on the adjacent Gardiner Expressway.

Creative was done in-house at Miele, and the media buy was arranged directly with OBN.

‘Not only are we able to reach commuters who travel the Gardiner Expressway in and out of Toronto every week,’ explains Miele director of marketing Sylvia White-Tatemichi, ‘but using the OBN technology, we can easily adapt our messages to fit with current marketing initiatives.’