The lion’s share of wine advertising went to daily newspapers (34.8%) and magazines (26.5%) in Q4 of 2006. This category includes domestic and imported wines, wine shops, importers and distributors of wine and non-alcoholic versions.
Wine
Period Q4-Total Spending
| Class | 2003 | 2004 | 2005 | 2006 |
| ($) | ($) | ($) | ($) | |
| TOTAL | 4,601,656 | 4,913,346 | 5,683,903 | 6,570,782 |
Period Q4-Total by Medium
| ($) | (%) | |
| Daily Newspaper | 2,284,909 | 34.8% |
| Magazine | 1,738,295 | 26.5% |
| Out of Home | 469,149 | 7.1% |
| Radio (Toronto/Vancouver focus) | 590,435 | 9.0% |
| Total TV | 1,487,994 | 22.6% |
| Total Media | 6,570,782 | 100.0% |
Wine
Top Five Spenders – Period Q4 2006
| Class | Company | Brand | ($) |
| WINES: DOMESTIC | QUEBEC GOVERNMENT | SAQ QUEBEC LIQUOR BOARD WINES | 1 |
| WINE SHOPS | QUEBEC GOVERNMENT | SAQ WINE & LIQUOR STORES | 2 |
| WINE SHOPS | QUEBEC GOVERNMENT | SAQ WINE & LIQUORS STORES GIFT CERT GIFT CARD | 3 |
| WINE SHOPS | WILLOW PARK WINES & SPIRITS | WILLOW PARK WINES & SPIRITS SHOPS | 4 |
| WINE SHOPS | CALGARY CO-OPERATIVE ASSOCIATION LTD | CALGARY CO OP LIQUOR STORES | 5 |
The preceding data is from Nielsen Media Research, AdExpenditures. For more information, contact Andrea Beach, Andrea.Beach@nielsen.com.
