One of the new components of the National Post‘s recent revamp was unveiled yesterday, when the first edition of a new section of the Financial Post dedicated to entrepreneurs was published.
Advertisers featured in yesterday’s inaugural section included Telus, Rogers, VISA, Mastercard, Canadian Youth Business Foundation, Cisco, BMO, Royal Bank of Canada, Scotiabank, HSBC, TD Canada Trust and CIBC.
Dubbed ‘Small Business Mondays,’ the section will cover the issues that matter most to small and medium-sized enterprises, including start-ups, expansion, financing, taxes, technology and human resource issues, plus interviews with entrepreneurs exploring their challenges, successes and failures. Regular features will include columns by Rick Spence, a specialist in entrepreneurship and content marketing for SMEs.
To extend the new section’s reach, Global TV’s Morning News broadcasts will include the ‘FP Small Business Report’ with host and Financial Post columnist Jonathan Chevreau on Monday mornings in Vancouver, Calgary, Edmonton and Ontario. As well, the monthly Financial Post Business magazine inserted in the National Post will feature enhanced small-business content.
Online, the newspaper’s website now has a ‘Small Business Mondays’ section to provide new features geared toward entrepreneurs, including a resource centre specific to the needs of small businesses.
To promote the new section – in addition to print ads in the Post – CanWest MediaWorks prepared radio spots to run on CHFI, Q107, AM740, Classical 93 and CFRB: ‘Today and every Monday, Financial Post turns its attention to small business, covering the issues that matter most to you. Only in National Post. A better read.’
