Scotiabank is the title sponsor of the eighth annual BuskerFest in Toronto’s historic St. Lawrence Market district on August 23-26. But organizers tell MiC that brand exposure opportunities are still available for other marketers.
The four-day event, which will raise awareness and funds for the non-profit Epilepsy Toronto organization, is expected to attract more then 350,000 people. The first thing they will see at the entrance is ‘Jack’s Rainbow’ – a children’s area inspired by, and named for, Jack Yeilding. He’s the remarkable 4-year-old Oakville resident who hit headlines last summer when he operated a lemonade stand that raised $14,000 for Toronto’s Hospital for Sick Kids, which oversees his epilepsy treatment.
Marketers are being offered the opportunity to add their logos and names to the Jack’s Rainbow area, which will be decorated with thousands of hearts drawn by children. Product sampling opportunities are also available.
An international array of buskers will perform at the festival, which traditionally attracts a great deal of attention from the news media. As well, the event will feature the work of dozens of local artisans.
