BC’s third-largest and fastest-growing daily newspaper (according to NADbank), 24 hours now boasts readership of more than 210,000. But publisher Amber Ogilvie is hoping a redesign launched this week will boost that number even higher.

‘The larger tabloid format means more content and scope for excellence in the design of our pages to meet the needs of readers and advertisers,’ she explains. ‘We fully intend to maintain our feisty approach as we focus on coverage of Vancouver and BC issues.’

The paper’s Vancouver edition now features (parent co-publisher) Sun Media’s full range of local, national and exclusive special-interest content including: Health & Fitness, Trends, Discovery, Eat, Sex Files, Gadgets, DIY and Green Planet, as well as a comprehensive Entertainment section covering the latest movies, DVDs, CDs, Video Games, TV and celebrity gossip.

Ogilvie says her newspaper has developed highly successful distribution strategies to reach readers in both traditional and unconventional locations, including the University of British Columbia campus, the BC Institute of Technology, restaurants and coffee shops. ‘It blankets the heart of the business sector and the urban core, and reaches the entire Greater Vancouver area, including the thousands of daily users of the Transit Authority Sky Train, bus and marine services.’

‘Print continues to provide excellent value as a significant determining factor in consumer purchasing decisions,’ she adds, ‘and the 24 hours proposition is obviously succeeding in attracting new readers.’