CBC is kicking off the promo for a potential fall winner, No Opportunity Wasted, with an eight-city tour at Chapters/Indigo bookstores by its host – Phil Keoghan, of The Amazing Race fame – along with an open casting call to Canadians. A stylish online spot at www.NoOpportunityWasted.ca encourages wannabe show candidates to audition or sign up at the microsite.

The show builds on Keoghan’s personal philosophy, ‘Think Now,’ and bestselling book of the same name – the idea being to help people conquer procrastination and tackle life-changing opportunities. The reality series premiered in the US on Discovery Channel in 2004, and TV2 aired a New Zealand version of the show in fall 2006.

CBC has commissioned ten half-hour episodes, each giving contestants 72 hours to step outside their comfort zones and face their fears – from swimming with sharks to group bungee jumping.

No Opportunity Wasted, slated for an October launch, is produced by Toronto-based NOW Canada Productions and Suddenly SeeMore Productions.