CTV is launching a major media campaign to promote the return of E! to Canadian television on Nov 29.
The multimedia effort, which the network calls ‘unprecedented’ in scope, includes a series of 30-second spots featuring network personality Michael McColl and promoting a number of other E! shows. It will air on CTV, A, and across the network’s portfolio of specialty channels.
It also includes OOH at Yonge-Dundas Square and other locations in Toronto, 30-second spots on CHUM radio stations in Vancouver, Montreal, Ottawa, Calgary and Toronto. Radio starts today, and the OOH will roll out across the city starting today.
The campaign was created in-house by CTV.
Related stories: E! unveils launch plans, program lineup; E! returns…with CTV
